Running a Business

According to an article from Forbes Magazine, the impact of art in the workplace is often underestimated. Research by Exeter University’s School of Ps...

When you own and operate a small business, it is essential to make the most of your advertising budget. This means utilizing your dollars to reach you...

Vehicle wraps and decals are effective and affordable ways to reach a broad audience. If you or your company own one or more vehicles, it may be a goo...

Wall and window decals are a growing trend among business owners. These items are also known as wall and window graphics or stickers. Regardless of th...

A 2% increase in customer retention has the same effect as decreasing costs by 10%, say Emmet Murphy and Mark Murphy in Leading on the Edge of Chaos. ...

Tips for Improving Customer Retention In today’s marketplace, your current and prospective customers are just a few clicks away from learning all the...

According to eMarketer, compilers of data and research across hundreds of industries, 60 percent of marketers create at least one piece of content a d...

Any small or mid-sized business (SMB) can try to build a loyal audience by publishing content without making a heavy investment. However, random acts ...

A detailed business plan is important for any small business. It highlights the vision and business roadmap of your company. It will drive your market...

Trade shows can be a valuable networking opportunity to meet business contacts and potential new customers. An estimated 99 percent of marketers&...

 Today’s top marketers are always exploring meaningful ways to reach and engage prospective and existing customers. One of the most widely embrac...

Every company, regardless of the products sold or services performed, is in the relationship business —with customers, employees, business partners an...

In an increasingly digital world, the value of face-to-face conversation among small businesses and their clients or prospects cannot be understated. ...

Whether your small business is fresh off the launch pad or is in a more mature place in its lifecycle, hosting an event is a valuable way to showcase ...

Not all companies have the ability to attract endless streams of customers based on their concept alone. For most business-to-business organizations, ...

Although at times it seems like a complex science, excelling in marketing your small to mid-size business does not require an advanced degree in marke...

It’s planning season for next year’s marketing. And, while it’s tempting to simply dust off 2017’s plan, you’ll want to take a fresh look at what you ...

Well before you host a special event or exhibit at a trade show, consider your printing needs and build a comprehensive list. You’ll not only save you...

Full-time marketers are somewhere in the midst of budgeting and planning for 2018 programs and campaigns. When marketing is just one of several respon...

For many small to mid-sized business owners, answering the question, “What do you do?” can be a challenge. And the response can be a moving target, es...

Printed materials are among the most effective communication vehicles for conveying a particular image, and they often make the first impression of an...

Although as a business you don’t want to have customers on-hold, the inevitable does occur. So, make the most of the caller’s time while waiting by de...

In a marketplace that exposes us to thousands of commercial messages daily, in a world of countless start-ups, daily announcements of mergers and acqu...

Recognizing hard-working and loyal employees makes good business sense in more ways than one. Staff turnover has a negative impact on employee morale ...

According to the 2014 Burk Donor Survey by Cygnus Applied Research, donor recognition can be a tricky thing. A carefully considered gift or event invi...

Today’s marketers give a thumbs up to strategic promotional products: 65% say promotional items are always or mostly effective as an advertising mediu...

The purpose of outdoor signage is to let people know who and where you are. The main benefit of having effective signage is that it creates consistent...

“Signs are a key part of branding your business,” notes Canada Business Network. “They let customers know who you are and invite them in from the stre...

The name of the game in retail is to get people into your location and interest them in the goods or services you provide. Successful retailers know t...

“Statistics and experience show word-of-mouth is the number one purchase influencer with 70% of our brand mentions coming with a recommendation,” repo...

Are you planning any events this spring as a fundraiser, an annual golf outing or to launch a new product or service? Now’s the time to get a plan in...

As a small business marketer, you have important choices to make in terms of which channels to invest your often limited dollars and even more limited...

Businesses both large and small rely on team members to achieve success, as team members approach tasks with enthusiasm, share the workload, learn fro...

Ergonomics is the science of workplace design and how the functionality of a space affects the productivity of its employees. Current office design ha...

Creativity is one of the fundamental building blocks of business. In every industry, employees and management teams are continually being asked to pro...

We all know that a team of great employees is essential to the success of any business, but what happens when that team does not function properly or ...

Deadlines, reports and various tasks can fill your day to the point where it feels like there is no end in sight. You wonder when it will all get done...

Outdoor signage represents your business. Signs can either impress passersby and draw them into your store, or cause them to turn away without giving ...

Connecting with your customers is important. Through Twitter, you can reach out to businesses, current clients, and those who you would like to work w...

Increasing your presence online is important for the success of your business. Communicating and engaging on the right social networks can help you ge...

As an entrepreneur, you need to have a professional way that stands out to talk to clients, potential customers, and associates. The more you do it th...

Build a Winning TeamA strong team will help grow your business. You alone will not be able to handle all of the aspects of the job. Hire a star-studde...

A new year brings many new opportunities for your business. With events coming up throughout this year to showcase your business, how do you make your...

As an aspiring entrepreneur, you must be very versatile, a chameleon and be ready to adjust and change with every new challenge and opportunity that a...

When it comes to building your business and brand, it's important to have the right marketing mix for your business: unique promotion, focused distrib...

Success does not just happen overnight. It is a direct result of all your actions leading up to that very special moment. It is part of a lifelong jou...

We all know that a new start up is quite time consuming, and it takes not only a monetary investment, but a personal one as well. You not only need to...

Branding is a very important for all companies. Through branding, large and small companies can differentiate themselves from competitors and stamp th...

A blog is a personal webpage dedicated to personal thoughts, opinions or tips and one of the best ways for businesses to share their knowledge. Mainta...

Many times we look at our competition like the enemy. Like the horrifying spider on the wall, we will avoid it at all costs, until all of sudden it ha...

3 Elements of a Great Logo  You’ve done it! You have ventured into entrepreneurship. You have dedicated countless hours to building your company ...

With entrepreneurship becoming an increasingly more popular career choice for people entering the workforce, working from home is growing as well. It’...

Are you winning at time management? We all do it when we get into the office, sit down with our morning coffee and start making that to-do list that w...

We’ve heard them all… I’m not sure we can afford this right now, it’s not in our budget. I’m just not sure this product is for us. Now is not a good t...

  We’ve all heard how important relationships are for a successful business. Between employees, suppliers, competitors and your customers, there ...

The flowers are blooming, the trees are blossoming and the weather… is rather confused what season we are in. Regardless, spring is upon us! Although ...

Picture this – you’re out on the lake, you have been waiting patiently all day for the rod to show something is biting. After countless attempts, you’...

With the Internet dominating the modern digital world, one would assume that digital marketing would follow suit; however, let’s not throw the baby ou...

Every business needs a strong marketing strategy. Not having strong marketing behind your brand can make or break your business. It is the basis of al...